There are two types of Campaigns: Broadcast and Continuous.
You’ll want to do a Broadcast Campaign if your Target Audience is already defined. You can send a Broadcast Campaign out immediately, or on a certain date and time.
Example: You have a mobile shopping app with a user base that is only in the United States. You want to promote my 50% off sale that is only active on December 25th. You’ll send a Broadcast Campaign to all of your users with the following message:
Message: “Merry Xmas! Today only save 50% off everything in the app. Tap here for more”
Broadcast Date & Time: Dec 25, 2017 at 4:00AM PST
You should do Continuous Campaigns when your message content is fixed, but your Target Audience is constantly changing. A Continuous Campaign Message is sent when users match the Target Audience that you set. You can also choose whether that Campaign Message is sent immediately or at a certain hour of the day. You control when this Continuous method starts and ends.
Example: You have a mobile shopping app with a user base that is only in the United States. As soon as users spend at least $50 in you app, you want to send them a Campaign Message right away that asks to rate my app in the App Store. You will want to do a Continuous Campaign with the following settings:
Message: “We value you as a customer and would love for you to rate us on the App Store!”
Start: Jan 1, 2018 and Right Away
End: Never End
With the settings above, your message will go out immediately to a user when they reach $50 in total spend. Since no end date is selected, the Campaign will continue until you turn it off.
The free version of Campaigns allows you to use Broadcast Campaigns for a limited amount of users. To gain access to Continuous Campaigns (and gain the ability to reach out to your entire user base), please reach out to firstname.lastname@example.org.