Your Target Audience defines the type of user you want to receive your Campaign Message. You can target your users based on many different types of properties, including: device, engagement, user, and Issue.

Device properties are solely related to your app users’ devices. They are automatically passed through to the Helpshift Dashboard, and do not require additional configuration by your developer. Device properties include:

  • App Version: The current version of your app installed on users’ devices
  • Platform: The Operating System installed on users’ devices (Ex: iOS, Android)
  • OS Version: The version number of the Operating System (integers only)
  • Country: The current location of users’ devices as pulled from the device
  • Language: The current language of users’ devices (the language of the device keyboard)
  • Timezone: The timezone where users’ devices are located
  • Carrier: The Wireless Carrier that has been registered to users’ devices as pulled from SIM Card (Ex: AT&T, Vodafone)
  • Device Models: The Manufacturer’s Device Model number for users’ devices (Ex: iPhone 6+, SM-T800)
  • Push Token: selecting ‘IS SET’ for this value will send the Campaign only to users with Push enabled

Engagement properties measure how users open and engage with your app. Like device properties, they are automatically passed through to the Helpshift Dashboard and do not require additional configuration.

  • Install Date: First or most recent app installation date on users’ devices
  • Last Used Date: First or most recent date of app being opened on users’ devices
  • Total Session Count: Total number of app opens/sessions calculated for user or device history
  • Total Session Duration (seconds): Total time spent inside the app calculated for user or device history (the sum of all the session durations)
  • Average Session Duration (seconds): Total time spent inside the app calculated for user or device history

User properties allow you to target Campaigns to users based on custom user metrics/data. These must be configured by your developer so you can access them from the Campaign Editor screen. To configure your user properties, please direct your developer to our developer documentation for iOS and Android.

Issue properties are values based on support related information, such as number of Issues filed, Issue creation date, tags, and more. To learn more about utilizing Issue properties when reaching out to users, please see How Can I Proactively Message Users Who Have Reached Out For Support In The Past?

Ultimately, the decision of how to use the information above to structure the best Campaign for your needs is up to you. If you’re still deciding what type of Campaign to run, please see Should I Run Broadcast Or Continuous Campaigns? To review the basics of Campaigns, see What Are Campaigns And How Do I Use Them?